My story: I began my career in interior design, where I developed a deep understanding of color, balance, structure, and composition. Those foundational principles continue to guide my digital practice today. This foundation enables me to bridge the worlds of data and design, strategy and execution, and organizational goals and user needs, bringing both clarity and creativity to complex challenges. Across every project, I remain committed to making information more accessible, transparent, and meaningful for the people who rely on it.
My focus is straightforward: helping organizations make smarter decisions, elevate user experiences, increase engagement, and deliver measurable outcomes. My approach is shaped by both analytical rigor and design sensibility.
I am a Senior Web Strategist, Data Analyst, and AI-Assisted Consultant with over 18 years of experience helping mission-driven organizations navigate digital transformation. As the founder of Webtrends AI, I bring together data analytics, content strategy, user experience design, accessibility, SEO, and emerging AI capabilities to create cohesive solutions that are intuitive, inclusive, and results-driven.
More about me
I help organizations transform complexity into clarity through data, strategy, UX design, accessibility, and AI-driven innovation.
I'm Rasmi
Hi
Throughout my career, I have led website modernization, accessibility, analytics, and digital transformation initiatives for federal agencies and public-serving organizations. A signature achievement was leading the redesign of the FDIC's Bank Failures in Brief platform, transforming more than 550 records into an interactive, accessible, data-driven experience that drove a 30% increase in traffic within six months and served as a model for future agency web initiatives. The platform has since been cited by financial analysts, industry publications, and research organizations as a trusted source for banking data and transparency.
Media links
LinkedIn Article - Bank failure is not something unusual in the United States
SWAN Capital | The U.S. is Saving Billionaires from Bank Failures
USA Financial | The RARE Advisor: Comparing the Bank Failure to Assets Under Duress Ratio
TheStreet | What are the biggest bank failures in U.S. history?
The Berkshire Edge | Capital Ideas – Will Additional Bank Failures Take Us Back to 2008?
Links to articles in the media
When I’m not working or learning, you’ll usually find me cooking, exploring nature, or spending time with children and family. These moments continually inspire creativity, curiosity, and a human-centered perspective in everything I do
Beyond design, strategy and analytics, I'm passionate about continuous learning and emerging technologies, and I enjoy exploring how AI can enhance human creativity, judgment, and expertise.
